Work
Maximising sales and converting new customers with Magento, PPC and Social Media
Web development, Integrations, Paid Social
Fashion & Apparel
Adobe Commerce, PWA
designerchildrenswear.com
Designer Childrenswear sells a range of designer children’s clothing from its online site and flagship store in Sunderland.
The company sells clothing from brands such as Gucci, Fendi, Burberry and Versace to over 120 countries worldwide.
Designer Childrenswear came to us for Adobe Commerce (Magento 2) support as their PWA ecommerce site was plagued with issues that needed to be fixed urgently, particularly around payments.
However, we quickly discovered it wasn’t an Adobe Commerce PWA Studio site. It had, in fact, been custom built, and hard-coded, by their previous agency.
This meant they couldn’t make even simple changes to their online storefront. It also meant they wouldn’t gain access to any of the future new features, functionality or security upgrades released by Adobe Commerce.
With Black Friday looming, we had to rescue the site as quickly as possible.
Transform your ecommerce sales, customer portal, processes and performance
By your side as much or a little as you need us
Connect your Adobe Commerce store with the systems you already use
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Following our discovery, we recommended that we rebuild the frontend using Magento PWA Studio.
This would:
In addition, we would upgrade the site to the latest 2.4.5 version, tidy up unused modules and correct the ongoing issues experienced with stock and payment.
Timescales were tight as the site needed to be launched – tested and bug-free – before Black Friday.
There were three elements that needed fixing urgently:
To correct these issues, we:
We used the default Magento functionality and best practice, allowing the powerful ecommerce platform to shine.
Using PageBuilder, the Designer Childrenswear’s team can now fully customise the homepage, so they can quickly and easily update it for sales, promotions, seasonality etc
The project went smoothly and launched in plenty of time for Black Friday/Cyber Monday 2022.
We made sure that their shipping provider, Shipstation, and email provider, Dotdigital, continued to work smoothly as we moved the site to Adobe Commerce PWA Studio.
Year-on-year, the company has seen fantastic organic performance:
By getting rid of the custom code, we allowed the front and backend systems of the site to communicate seamlessly together. This will future-proof the site, allowing it to be available for future Magento upgrades and releases on features, functionality and security.
With Adobe Commerce PWA Studio, the site is stable and ready to scale as Designer Childrenswear grows.
The recovery of the PWA went on to win Fashion, Apparel or Footwear Ecommerce Website of the Year at the 2023 European Ecommerce Awards
Our rescue mission went on to win Fashion, Apparel or Footwear Ecommerce Website of the Year at the 2023 European Ecommerce Awards.
Work That Delivers
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