Lakeland Leather PWA

Magento 2 Commerce Cloud | PWA |

Home page load time

0.59 seconds

Revenue

19.6 %

Mobile transactions

32.8 %

Who's the Client?

Lakeland Leather is the UK’s largest independent leather retailer. They are the renowned specialists in luxury leather and sheepskin garments. Based in the heart of the Lake District, they trade online and from their 15 stores across the UK.

Services

PWA frontend development with Adobe PWA Studio
Adobe Commerce Cloud
Custom integrations with world-class tech solutions

Objectives

After successfully migrating Lakeland Leather from M1 to Adobe Commerce Cloud in 2020, the retailer was looking for the next opportunity to strengthen their online position.

We worked with the client to determine that the best next step would be to rebuild their storefront as a Progressive Web App (PWA).

A PWA would be:

Faster
Optimised for conversion
Support their long-term growth
Future-proof their ecommerce presence

Fashion & Apparel

What We Did

Why PWA?

Keeping the backend as Adobe Commerce Cloud, we would develop a new headless PWA built using Adobe PWA Studio, based on the Venia storefront theme.

Mobile-first: Offering instant installation on mobile, Lakeland Leather's PWA is designed to be used on the go, with limited internet access
Built for speed: Built on headless commerce, the website-app hybrid offers instant loading time for images, videos and copy
UX enhanced: Fast loading means a slick and ultra-smooth user experience for Lakeland's customers
CRO: The rapidity of the site means a super-fast shopping basket, super-fast payments process and reduced bounce rates
Developer friendly: Using React JavaScript and involving minimal cache, a PWA means Lakeland Leather can make changes to the site almost instantly

Integrations

Lakeland Leather is at the forefront of offering customers a best-in-class ecommerce experience. This is supported by using the leading tech solutions.

For the PWA, we created custom integrations for:

Nosto - Personalisation and recommendations
Klevu - AI powered search
Klarna - Buy Now Pay Later

We also integrated:

Reviews.io - Reviews
Dotdigital - Email marketing
Braintree - Paypal express checkout

What are the results?

Since launching the PWA at the end of 2021, the average page load time is now a rapid 0.46 seconds across the site. As a result, the bounce rate has fallen by nearly 20%.

In addition, the improved speed, smooth checkout, and mobile-first design have increased the conversion rate and number of transactions.

Speed - Page Load Time

Home page: 0.59 seconds
Category page: 0.49 seconds
Product page: 0.32 seconds

Site Results