News & Insights
Expert insights, trends and industry reports for high-growth ecommerce
Targeting the right audience is the foundation of any successful B2B search marketing campaign. Unlike B2C advertising, where impulse purchases are common, B2B paid search strategy requires a more refined and strategic approach. With longer sales cycles, niche markets, and multiple decision-makers involved, reaching the right people at the right...
B2B ecommerce is evolving at a rapid pace, with significant market growth and shifting buyer expectations over the last 12 months. Companies are now investing in personalised, intuitive, and robust digital platforms to meet the demands of a tech-savvy audience. However, this transition is not without its hurdles, especially in...
Press Release: We’re aiming for growth with the launch of a new service that will provide B2B companies with a new or improved ecommerce website in just four weeks or less. With no comparable service currently on the market, Fluid’s new B2B Accelerator platform has been developed specifically for B2B ecommerce...
In the fast-paced world of B2B commerce, speed and functionality are essential. The ecommerce landscape is evolving rapidly, and wholesalers, manufacturers, suppliers, and distributors must adapt or risk being left behind. Yet, for many B2B businesses, the journey to digital transformation can be daunting. Traditional ecommerce solutions often require significant...
In the fast-paced world of digital marketing, pay-per-click (PPC) advertising continues to evolve as one of the most effective strategies for business-to-business (B2B) ecommerce companies. In 2025, the landscape of B2B PPC has shifted dramatically, driven by technological advancements, changing customer expectations, and emerging trends. This blog post will guide...
PRESS RELEASE – 13 DECEMBER 2024 Fluid Commerce is proud to announce the launch of a newly redesigned ecommerce website for Pearson Hydraulics. This launch marks a significant step forward in the Pearson Hydraulics’ digital transformation, providing an enhanced user experience and advanced functionality to meet the evolving needs of...
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Group E-commerce Strategy & Performance Specialist | Cablecraft
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