News & Insights
Expert insights, trends and industry reports for high-growth ecommerce
In the fast-paced world of digital marketing, pay-per-click (PPC) advertising continues to evolve as one of the most effective strategies for business-to-business (B2B) ecommerce companies. In 2025, the landscape of B2B PPC has shifted dramatically, driven by technological advancements, changing customer expectations, and emerging trends. This blog post will guide...
PRESS RELEASE – 13 DECEMBER 2024 Fluid Commerce is proud to announce the launch of a newly redesigned ecommerce website for Pearson Hydraulics. This launch marks a significant step forward in the Pearson Hydraulics’ digital transformation, providing an enhanced user experience and advanced functionality to meet the evolving needs of...
As manufacturers strive to expand their reach and grow their businesses, many are turning to ecommerce as a critical tool for success. By leveraging ecommerce, manufacturers can streamline operations, improve customer experience, and tap into new markets. But how do you navigate the unique challenges of manufacturing ecommerce, and what...
Running a successful ecommerce business often hinges on choosing the right tools and extensions to optimise your store’s performance. For Adobe Commerce (Magento 2) store owners, a range of powerful B2B Magento 2 extensions can significantly improve processes, boost sales, and enhance customer experiences. Whether you’re looking to streamline operations,...
As B2B ecommerce continues to grow, more wholesalers are turning to digital platforms to streamline operations and meet the evolving needs of their customers. The rise of B2B ecommerce platforms has enabled wholesalers to scale their businesses, improve efficiency, and offer a seamless purchasing experience to their customers. However, with...
When it comes to selecting the right ecommerce theme for your B2B business, the decision can significantly influence your website’s performance, user experience, and overall success. Two of the most popular Adobe Commerce themes, Hyvä and Luma, stand out in this space, each offering distinct advantages and limitations. Choosing between...
As Black Friday approaches, social media becomes one of the most powerful tools for building anticipation and driving traffic to your online store. Whether you’re looking to engage existing customers or attract new ones, the tips in this article will ensure you’re fully prepared for this year’s Black Friday sales....
Understanding and Addressing the Buyer’s Mindset In the world of B2B retail, the online customer journey is a complex and multifaceted process. Unlike B2C transactions, where impulse buying and emotional triggers often play significant roles, B2B buyers are typically more methodical, well-informed, and strategic in their purchasing decisions. For B2B...
Press release: 10/04/2024 We’re thrilled to announce the launch of a newly redesigned website for StovesAreUs, leveraging the innovative Hyvä Themes on the Magento platform. This strategic move marks a significant milestone in StovesAreUs’s digital transformation journey, aimed at enhancing: User experience Site performance SEO capabilities. Dave Duffy, company director...
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