News & Insights
Expert insights, trends and industry reports for high-growth ecommerce
B2B ecommerce is evolving at a rapid pace, with significant market growth and shifting buyer expectations over the last 12 months. Companies are now investing in personalised, intuitive, and robust digital platforms to meet the demands of a tech-savvy audience. However, this transition is not without its hurdles, especially in...
Press Release: We’re aiming for growth with the launch of a new service that will provide B2B companies with a new or improved ecommerce website in just four weeks or less. With no comparable service currently on the market, Fluid’s new B2B Accelerator platform has been developed specifically for B2B ecommerce...
In the fast-paced world of B2B commerce, speed and functionality are essential. The ecommerce landscape is evolving rapidly, and wholesalers, manufacturers, suppliers, and distributors must adapt or risk being left behind. Yet, for many B2B businesses, the journey to digital transformation can be daunting. Traditional ecommerce solutions often require significant...
In the fast-paced world of digital marketing, pay-per-click (PPC) advertising continues to evolve as one of the most effective strategies for business-to-business (B2B) ecommerce companies. In 2025, the landscape of B2B PPC has shifted dramatically, driven by technological advancements, changing customer expectations, and emerging trends. This blog post will guide...
PRESS RELEASE – 13 DECEMBER 2024 Fluid Commerce is proud to announce the launch of a newly redesigned ecommerce website for Pearson Hydraulics. This launch marks a significant step forward in the Pearson Hydraulics’ digital transformation, providing an enhanced user experience and advanced functionality to meet the evolving needs of...
As manufacturers strive to expand their reach and grow their businesses, many are turning to ecommerce as a critical tool for success. By leveraging ecommerce, manufacturers can streamline operations, improve customer experience, and tap into new markets. But how do you navigate the unique challenges of manufacturing ecommerce, and what...
Running a successful ecommerce business often hinges on choosing the right tools and extensions to optimise your store’s performance. For Adobe Commerce (Magento 2) store owners, a range of powerful B2B Magento 2 extensions can significantly improve processes, boost sales, and enhance customer experiences. Whether you’re looking to streamline operations,...
As B2B ecommerce continues to grow, more wholesalers are turning to digital platforms to streamline operations and meet the evolving needs of their customers. The rise of B2B ecommerce platforms has enabled wholesalers to scale their businesses, improve efficiency, and offer a seamless purchasing experience to their customers. However, with...
When it comes to selecting the right ecommerce theme for your B2B business, the decision can significantly influence your website’s performance, user experience, and overall success. Two of the most popular Adobe Commerce themes, Hyvä and Luma, stand out in this space, each offering distinct advantages and limitations. Choosing between...
As Black Friday approaches, social media becomes one of the most powerful tools for building anticipation and driving traffic to your online store. Whether you’re looking to engage existing customers or attract new ones, the tips in this article will ensure you’re fully prepared for this year’s Black Friday sales....
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Group E-commerce Strategy & Performance Specialist | Cablecraft
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