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  • Adobe Commerce & Magento

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    Hyvä for Adobe Commerce and Magento

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News & Insights

News & Insights

Expert insights, trends and industry reports for high-growth ecommerce

What Do the Top Home & Garden Magento Brands Have in Common?

In June this year, we published our fourth annual edition of the Home & Garden Top 50 Ecommerce Report, and the results have been surprising. Download the report here The aim of the report is to analyse the industry and identify key trends that other retailers can benchmark against. To...

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What Should You Look For in a PPC Agency?

Working with a new agency can be a daunting prospect. This is especially true for brands that have always kept their marketing in-house and have little knowledge around how the client-agency relationship works. What is important to remember is that a successful partnership involves healthy collaboration between both parties. If...

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Fluid Launches In-House Ecommerce Store on Hyvä

Company news – We’re excited to announce a very special project: the launch of our very own, fully-operational ecommerce website, Wolvende. Wolvende sells premium office products and desk accessories, and was set up by by Fluid’s Managing Director Adam Hindle and Ecommerce Director Carl Walker. It was created as a...

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Why You Should Move to Hyvä Theme for Magento 2

Has the Hyvä theme killed the Luma theme for good? Adobe Commerce / Magento Open Source has a variety of themes to help merchants create online stores. Two of the most popular themes for Adobe Commerce / Magento Open Source are the Luma theme and the Hyvä theme (pronounced ‘hoo-va’)....

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Is TikTok the New Go-to Online Shopping Channel in the UK?

Facebook and Instagram have now been surpassed by TikTok when it comes to online shopping. In some ways, this is no surprise. TikTok has been growing exponentially since its launch in 2017, with increased brand adoption as retailers found a different way to showcase value. Comparing social media channels A...

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New Office for a Hybrid Team

We’ve cemented our position as a fully flexible, hybrid-working company with a new office in the heart of Manchester’s tech ecosystem. The move to Colony Jactin House in Ancoats follows our biggest ever financial year. Adam Hindle, managing director, said: “Since Fluid was established in 2009, we have experienced consistent...

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2023’s Top 50 B2B Ecommerce Brands Revealed

Fluid Commerce and Hokodo reveal the top 50 UK B2B ecommerce brands on Magento and Adobe Commerce. In the third annual edition of the Top 50 B2B Ecommerce Report from Fluid Commerce, there has been significant changes of who is leading the pack, and who is falling behind. Analysing the...

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Paid Search: How to Use Audiences & Creative to Increase Sales

When it comes to advertising, a lot of focus goes into targeting the right audiences and creating a good customer experience on the website so our visitors convert. While focusing on visibility and conversion rate is important, ensuring your ads are engaging can have a huge impact on your traffic...

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2022 Ecommerce Predictions for Black Friday

As the cost of living crisis continues, this year’s Black Friday Cyber Monday will have a different feel to previous years as both retailers and shoppers feel the pinch. Brands will have to work hard to make the most of the peak season period and adapt their ecommerce strategies to...

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Social roundup: the role of music on TikTok & Instagram Payments

The Sound of TikTok! As we live in a world where social media is a means of connecting and sharing, we are accustomed to receiving information visually. However, new research has shown that on TikTok it is sound, not images, that makes more of an impact on users. In the...

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Freddie Dalton
Group E-commerce Strategy & Performance Specialist | Cablecraft

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