Home - Project - Twistfix



Increase in revenue
Project stadistic result 41 %
Increase in conversion rate
Project stadistic result 15 %
Decrease in ad spend
Project stadistic result 34 %

The client

Twistfix is a UK-based supplier of specialised structural repair materials and tools to the construction and refurbishment industries.

The retailer has seen growth over the past few years online across their specialist range that has been the focus of their online strategy for their Google Ads and Microsoft Advertising campaigns.

Objectives and targets

The main objective for the campaigns was to increase revenue for the online store. This was supported by a target of 500% return on ad spend.

Due to the success they’d seen on the structural repair supplies, this was also a key focus. To ensure profitability, we ran campaigns focused on this successful range instead of creating ads for raw materials.

Another key focus of the campaign was to make sure there was no B2B and B2C conflict. We ensured the campaigns drove traffic from small and medium size contractors, and not competent DIYers.

Business & Industrial Business & Industrial

The project

What we did

  • Google Ads
  • Microsoft Advertising

We completely overhauled the existing campaigns and rebuilt the account from the ground up, focusing on the most profitable product categories.

We primarily focused on search and shopping campaigns across Google Ads and Microsoft Advertising, refining keywords over time. This included negative keyword research, to minimise the risk of irrelevant and poor performing traffic, specifically excluding searches that suggested a B2C intent.

The Shopping campaigns were refined with a product performance structure, prioritising best sellers with more budget and as a result, maximising revenue.

We also updated all ad copy to resonate with a B2B audience, their most important market. This then attracted a high proportion of traffic from their ideal customers.

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The Fluid team have a fantastic knowledge of Google Ads and Microsoft Advertising and have helped us grow our B2B brand online. They worked towards a return on ad spend target, and ultimately supported our 41% increase in site revenue. The team is friendly, proactive and know their stuff.
Ray Evans
Director - Twistfix

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