Home - Project - ChloBo
Increase in revenue
Project stadistic result 99.5 %
Increase in orders
Project stadistic result 92.8 %
Increase in sessions
Project stadistic result 88.6 %

The client

ChloBo is an online retailer of distinctive hand-crafted jewellery with meaning. Their online store is beautifully stocked with stacking bracelets, rings, earrings and more, with a personalised collection, kids range and perfume. The team sell directly through their online store as well as through their network of over 170 stockists nationwide

Objectives and targets

The ChloBo team used our Magento migration services to migrate from Magento 1 to Magento 2 before the end-of-life deadline. They also used the opportunity to redesign and refresh their site to match their new branding.

A key objective of the migration project was to make sure the new site was live before peak trading as they needed the new platform to support their Black Friday and Christmas campaigns.

Since the migration project ended, we continue to provide Magento 2 support, working closely with the ChloBo team to optimise and improve their online experience.

Jewellery and accessories Jewellery and accessories

The project

What we did

  • Magento 1 to Magento 2 Migration
  • Magento 2 Commerce Cloud
  • Magento 2 Support
  • UX Research & UI Design

We fully redesigned the new site in order to match ChloBo’s new brand guidelines and to give the site a fresh, modern look, with a focus on emphasising the brands stunning imagery

The new site also improved the efficiency of the team with an easier to use Magento 2 admin interface and tools such as Page Builder that allow the team to update site content without the reliance on development time.


As part of the project, we included integrations with:

  • Dotdigital
  • Klevu
  • Klarna
  • We also integrated a number of new Magento 2 features including Business Intelligence, Page Builder and related products. This helped the ChloBo team unlock their next phase of ecommerce growth with added features and ecommerce functionality.

    Post-launch, we work with the team on implementing new features and upgrades from Magento. To date, these have included a personalised jewellery functionality, a 'Shop to Instagram' module and support with new product launches.


    • Transactions +92.8%
    • Revenue +99.46%
    • Unique Users +100.7%
    • Sessions +88.6%
    • View the website
The Fluid team really understand ecommerce and know the health and beauty industry well. They migrated our site over to Magento 2 and have continued to help us grow our online brand with their Magento expertise and friendly, proactive team. Great to work with and they know their stuff.
Dave Rosalski
CEO - ChloBo

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