Increase in revenue
Project stadistic result 51 %
Increase in orders
Project stadistic result 54 %
Increase in sessions
Project stadistic result 46 %
ChloBo

The client

ChloBo is an online retailer of distinctive hand-crafted jewellery with meaning. Their online store is beautifully stocked with stacking bracelets, rings, earrings and more, with a personalised collection, kids range and perfume. The team sell directly through their online store as well as through their network of over 170 stockists nationwide

Objectives and targets

The ChloBo team recognised the need to migrate from Magento 1 to Magento 2 before the end-of-life deadline and wanted to take advantage of the opportunity to redesign and refresh their site to match their new branding.

A key objective of the migration project was to make sure the new site was live before peak trading as they needed the new platform to support their Black Friday and Christmas campaigns.

They also needed ongoing Magento 2 support post-launch and we have continued to work with the ChloBo team to optimise and improve their online experience.

ChloBo
Jewellery and accessories Jewellery and accessories

The project

What we did

  • Magento 1 to Magento 2 Migration
  • Magento 2 Commerce Cloud
  • Magento 2 Support
  • UX Research & UI Design

We fully redesigned the new site in order to match ChloBo’s new brand guidelines and to give the site a fresh, modern look, with a focus on emphasising the brands stunning imagery

The new site also improved the efficiency of the team with an easier to use Magento 2 admin interface and tools such as Page Builder that allow the team to update site content without the reliance on development time.

Alongside integrations with Dotdigital, Klevu and Klarna, we also integrated a number of new features from Magento 2 for the site, including Business Intelligence, Page Builder and related products. This helped the ChloBo team unlock their next phase of ecommerce growth with added features and ecommerce functionality.

Post-launch, we have worked with the team on new features and updates including personalised jewellery functionality and support with new product launches.

View the website
ChloBo
The Fluid team really understand ecommerce and know the health and beauty industry well. They migrated our site over to Magento 2 and have continued to help us grow our online brand with their Magento expertise and friendly, proactive team. Great to work with and they know their stuff.
Dave Rosalski
CEO - ChloBo

Contact us

Kickstart your project with us today. Let’s have a chat about how we can help you with your Magento or Shopify project, PPC campaigns or Amazon strategy.

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