Who's the client?
Best4Flooring is one of the leading flooring specialists in the UK. It has been supplying residential and commercial flooring to trade and direct to the public since 2009.
The retailer approached Fluid Commerce with a challenge to test Paid Social as a paid channel to drive revenue. Not fully convinced of the impact that Facebook advertising can do for them, we knew we had a lot to prove.
What were the objectives?
To begin, we conducted an in-depth research process:
- Account audit
- Tracking and event analysis
- Creation of multiple audience personas
- Competitor analysis
From this, we determined that gearing the account activity to a more performance based approach was key. Optimising for purchases with detailed KPIs and objectives will be necessary in scaling the strategy to achieve long term results.
Delivery & Implementation
Campaign messaging tailored to specific audiences formed the basis of awareness-led paid social adverts. Strategically amplifying the brand's message using eye-catching visuals and ‘instagram-worthy’ imagery.
Facebook is a platform where customers want to engage with users/brands/content. The biggest no-brainer is offering creative content that followers can share. For example, we made sure to create and build ad strategies that resonated with each individual audience profile. It’s simple: followers will want to engage with the brand on things that interest them the most.
We have seen an outstanding return as prospecting audiences continue to engage, click, and discover more about the brand and it’s offering.
- 273.6% increase in revenue
- 38.9% increase in conversion rate
- 166.3% increase in sessions
- Average Cost per Purchase: £1.44
- 1 million+ impressions per month
- Average ROAS 26+