Social Media plays a huge part in Black Friday build up and launches as well as driving shoppers to your online store. To make sure you’re prepared for this year’s Black Friday, here are some of our top tips to get you prepped on social media for this year’s sales and special offers.
Prepare and schedule in advance
Our first top tip is to update your profile pictures, cover photos and all links to highlight your Black Friday offers and themes. Having a consistent theme across all platforms will increase customer familiarity and cross channel.
Organising your posts and ads in advance is key, this enables you to publish content consistently no matter how busy it gets.
You can use software such as Hootsuite, Sprout Social, Hubspot and many more, you can also use Facebook Ads manager for all paid social media.
Create Exclusive Deals for Social Media
Having a social media specific code will not only drive users to your social pages but will give people a reason to follow you, allowing your online presence to grow.
The types of content to post can be sneak peeks, early access, exclusive deals and offers that can only be active for a specific time limit.
Build Anticipation
The Black Friday build up is the perfect way to generate a buzz about your business and upcoming deals. The use of countdowns, sneak peeks and slow reveals will build the anticipation for the user and entice them to return when the sale goes live.
Another good tip is to use hashtags like #BlackFriday and #CyberMonday, this will make your deals and posts visible to wider audiences.
Split Testing
Other key preparation points you want to have is split testing. Testing out different CTA’s, messaging and imagery before Black Friday allows you to identify the type of content that is getting the best engagement which you can then optimise towards.
Just make sure to not leave it to the last minute.
Include Email
An email list campaign goes hand in hand when creating a buzz prior to the event. This gives you confidence that these people will highly engage during the sale.
Lookalike audiences can also be created from your email marketing list. This will expand prospecting campaigns, which will drive revenue further.
Get Those Reviews
Reviews are great to have as part of your creative strategy. Try to encourage shoppers to leave reviews before Black Friday, so that you can build credibility and trustworthiness in your brand.
This is particularly important to help convert shoppers who discover your company during the Black Friday/Cyber Monday weekend.
Need a hand?
It’s never too late to review, update or completely overhaul your Social Media and Paid Social strategy for the peak trading season ahead.
Our award-winning team is available to advise and implement a Facebook and Instagram campaign that will guarantee to achieve your goals and objectives. Get in touch today to speak to our team.
Your Omni-Channel Black Friday Ecommerce Strategy
Check out our other guides for this year’s Black Friday Cyber Monday weekend: