Daily Furniture sells a range of modern and affordable furniture for the home. It is a subsidiary of Arca Living, a multi-brand company that has been growing over the past few years in the furniture space. It already has two other furniture brands, built on Shopify.What we did
Arca Living's ambition for Daily Furniture was for it to grow rapidly, and expand quickly into Europe.
The new site needed to handle a large volume of products on the site, with more added to the website regularly. They needed an ecommerce platform that could get these product sets onto the CMS system and start selling to the customers rapidly.
To meet these objectives, they decided that a Progressive Web App (PWA) built on Adobe Commerce Cloud (Magento 2) was the best ecommerce solution for the long-term success and growth of their business, rather than Shopify.
With Adobe Commerce Cloud, Daily Furniture can quickly and cost effectively create multiple European versions of the website. They can quickly create different European store views, set-up different taxes and change the base currency.
How we did itTo achieve the rapid turnaround required by Daily Furniture in the PWA Accelerator scheme, our plan was to keep the site as simple as possible with custom work kept to a minimum.
As a new brand, there were only a couple of guidelines available to shape the look and feel of the website. And so our design team worked with Daily Furniture during an in-depth discovery process to produce a brand style guide.
This guide was then blended with the theme already created for the PWA Accelerator (based on the Venia theme from PWA Studio) to produce the final website design.
Aimed at couples aged mid 20s-mid 50s, the website has a clean, minimal feel that allows the products to speak for themselves. The site is UX optimised as standard, with clear CTAs and a streamlined navigation.
With the design ready, our back-end developers worked alongside our front-end developers to make sure that the website had everything it needed.
To support the success of the site, we added integrations with Yotpo reviews, marketing automation platform Klaviyo and payment providers Adyen, Klarna and Paypal.
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